I recently had the opportunity to attend my very first blogger conference. I wasn’t sure what to expect as I am not a “mommy blogger” nor do I sell stuff through my blog. Nonetheless I signed up, and off I went to Sandusky, Ohio for my first BloggyCon.
Below I wanted to share some of the best takeaways for me. These are things I hope to continue doing, start doing, or do better in the future.
- Podcasts – keep them between 10 and 15 minutes.
- Present yourself – what is your story? Everyone has a story. Be real and share your story.
- Take the time to work on content and schedule it, then it frees up time for other things and helps remove the guilt about not posting regularly.
- Perfection is the enemy of production – sometimes you just have to jump into the deep end and go with it.
- Don’t be afraid to go back to old blog poststhat are performing well and re-purpose them into additional or follow-ups posts, podcasts, webinars, etc.
- The ideal blog post should take 7 minutes or less to read and be 500-750 words with pictures.
- Solve a problem for your audience. If you have a talent or skill make a video and share it. “How to” videos on YouTube are tremendously popular.
- Use the YouTube thumbnails when posting a video.
- Do not spend more than 15 to 30 minutes editing a video. Don’t let perfect be the enemy of good.
- You don’t have to have expensive equipment to produce a good product.
- Facebook Live videos are being prioritized over other content… Be there.
- Go live for 10-15 minutes on Facebook Live.
- Use good keywords and do not ever include a hashtag in a Pinterest post.
- Blog post titles should be around 60 characters
- Take advantage of internal linking. Go back through old posts and link in newer stuff (and vice versa) that you have written that relates to it.
This conference focused a lot on monetizing your blog, which is something I cannot do at this point. However, I learned a lot at BloggyCon and need to spend a day or two going through my social networks making various changes. I also met some great ladies that I look forward to keeping in touch with, and will perhaps see again someday. And to top it off, the location for this conference was fantastic.
Have you ever attended a blogging or social media conference? If so, which one was it?
Dr. Lindsay can also be found on: