BOOSTing your online presence: Is it worth it?

I have been wanting to boost/promote a post on my Facebook page and I finally did it. I don’t know why I waited so long (over a year), but I wanted to share my trial run with you.

I recently wrote a blog post on 21 Conversations you should have with your butcher. It was shared in my normal areas: Facebook page, personal Facebook profile, Twitter, Instagram, LinkedIn, and Google+. I decided this was the post to boost/promote on Facebook.

I selected my audience: friends of friends (I thought that would be a good simple place to start) – men and women, I selected my budget ($5 – just wanted to test the waters), I selected it to target people with the interests of meat and cooking, and I selected the USA as my target country. It said it would run for 24 hours (I started it at 2:56 p.m.) – which seemed like a very fair amount of time for the amount I paid, and it told me the range of people I could expect my $5 to target (over 1,000!).

Facebook statistics indicated this post reached 1,125 with my payment and 156 organically (or though my own promotional efforts). Facebook indicated there were 38 likes, comments, and shares as well as 35 post clicks. 80% of those views were women with the majority in the 25-44 age range and 20% were men in the 45-64 age range. My Facebook page also received eight new likes and my blog had two new likes during this campaign.

My WordPress stats indicated that this blog post is now the 10th most popular (viewed) post — and it is only 1 week old!

I thought my first time boosting/promoting a post went great. I would definitely do it again for targeted posts, this isn’t something I would want to do every single time I do a post, but there are some posts that are better than others and should be boosted/promoted. And next time I will expand my reach and try some new things, and maybe expand my budget a little.

facebook promotion screenshot_cropped
Screenshot from my Facebook page…

Have you boosted/promoted a post? How did it work out for you? What would you do differently next time?


Dr. Lindsay can also be found on:

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