When “sustainable” becomes unsustainable… Feedback Friday


This morning I saw the news article that Chipotle had announced they would now be sourcing all of their beef from Australia, instead of from Texas (or any other state that produces beef). I was confused and still am. So I thought I would throw it out for a Feedback Friday post. Now before you think this is a personal attack on Chipotle, it is not. This is an attack on any USA based company that isn’t even giving the USA a chance to produce the product. I love that consumers (myself included) have choices on where they eat and they type of food they eat. We get choices on what to watch on tv, what to wear, who to spend time with, and of course with our food – a huge perk of living in America. From what I understand, Chipotle sources its product from sustainable, humanely raised, no antibiotics, no additional hormones sources – correct? Well, we produce beef just like that in the United States of America. And with so many young persons/women/minorities wanting to become involved in agriculture, a specialty or niche product like what Chipotle wants could be perfect for their start in ag. So what I need help with understanding, and where I would like your thoughts: – Is shipping beef 8000 miles still sustainable? At what point does “sustainable” become unsustainable? – When a product is coming from another country how confident are we that the product was raised and grown to the same high standards we have in the US? What about federal inspections ensuring the safety? – Are there concerns over the potential food safety issues that may arise from a journey like that? The west coast is having shipping port issues at this time – will that impact these beef imports? – The price? I am sure a premium price is already being paid for this beef, will that price skyrocket with the addition of these shipping costs? What is the breaking point on the cost of the beef items for consumers? – Why does Chipotle not think American farmers/ranchers can provide the beef they need? Cows under tree Please help me try to understand… ——————- Dr. Lindsay can also be found on: – Website (http://food.unl.edu/ag-and-food) – Twitter/Instagram (agwithdrlindsay) – Facebook (https://www.facebook.com/agwithdrlindsay) – Pinterest (Lindsay Chichester-Medahunsi)

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6 thoughts on “When “sustainable” becomes unsustainable… Feedback Friday

  1. How often will there be a chance for it to be mishandled between there and here, for a potential food borne illness? The average banana is touched at least 15 times before we purchase them–how many people have handled/mishandled this meet. You are correct–it is not an attack on any business. Just a thought for all of us who are firm supporters of buy fresh buy local. Local can mean USA! Thanks for the great article.

      1. Wow I did not know that about bananas! It is amazing to think how often it may be handled, moved, inspected, thawed/refrozen (we certainly hope not) before it reaches the States. Just something to think about in the whole global trade perspective. Thanks for the comment!

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